3PL warehouse network transition
Fuerst Day Lawson
Helping FDL move from an in-house warehouse to a more flexible 3PL distribution model.

Challenge
FDL managed a 120,000 square foot warehouse in Phoenix City, Alabama and needed a more efficient, cost-effective logistics model that reduced transportation pressure without disrupting operations.
Newl solution
Newl developed a transition plan to close the Alabama facility and decentralize inventory into new warehouse locations in Portland, Oregon and Charleston, South Carolina.
Result
The new warehouse placement reduced transportation costs, improved supply chain flexibility, and let FDL focus internal resources on its core business while Newl supported the logistics transition.
Operational scope
- Warehouse closure and transition planning
- Inventory transfer coordination
- 3PL warehouse network design
- Portland and Charleston inventory positioning
- Transportation cost reduction strategy


